Balancing form, function, and a sense of play.

My work begins with understanding—of context, content, and audience. With 15+ years in visual strategy and art direction, I build cohesive systems that bring clarity to complex information, with a particular interest in the built environment and spatial storytelling. The selected work shown focuses on the built environment, balancing form, function, and a sense of play across brand systems, marketing and presentation materials, and large-format collateral.

Balancing form, function, and a sense of play.

My work begins with understanding—of context, content, and audience. With 15+ years in visual strategy and art direction, I build cohesive systems that bring clarity to complex information, with a particular interest in the built environment and spatial storytelling. The selected work shown focuses on the built environment, balancing form, function, and a sense of play across brand systems, marketing and presentation materials, and large-format collateral.

Commercial Real Estate (CRE) Packages
Full marketing campaign and signage system developed to position premier mixed-use retail listings. Targeted towards tenants and landlord clients. 
Tenant Brand Decks
A curated series of presentation decks designed to position retail brands for expansion — showcasing each company’s concept, design identity, and operational strengths to prospective landlords and developers.
Property Logo Covers
Trade Show Collateral
Large-Scale Custom Signage
Way-Finding Systems
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