HMS Annual Management Meeting—"Lead Forward"
Challenge: Create take-away for HMS Annual "Leadership" Management Meeting. Theme: Lead Forward.
Big Idea: Design a 35 page journal that encapsulates the child in us who believed they could be anything. Include inspiring quotes from outstanding people who demonstrated leadership and resilience through adversity.
Role: Lead designer on stock, art direction and final execution. Logo (LeadForward) by art director.
Research by senior writer.
Budget: $2,000
Challenge: Create take-away for HMS Annual "Leadership" Management Meeting. Theme: Lead Forward.
Big Idea: Design a 35 page journal that encapsulates the child in us who believed they could be anything. Include inspiring quotes from outstanding people who demonstrated leadership and resilience through adversity.
Role: Lead designer on stock, art direction and final execution. Logo (LeadForward) by art director.
Research by senior writer.
Budget: $2,000
Above: 35-page inspirational Journal. Bottom-left to right: Select Inside spreads (Hillary Clinton and Steve Jobs)
PIMCO Financial Brochures
HMS "HIPP Survival Guide" Product Booklet
Challenge: Design a booklet for NAMPI conference positioning HMS "HIPP" program as a survival tool for State Agencies in claim recovery efforts.
Big Idea: Use visually captivating images of animal camouflage skills in correlation with a survival tool—tying in HIPP's position.
Role: Lead designer from concept, stock selection, final execution and production.
Challenge: Design a booklet for NAMPI conference positioning HMS "HIPP" program as a survival tool for State Agencies in claim recovery efforts.
Big Idea: Use visually captivating images of animal camouflage skills in correlation with a survival tool—tying in HIPP's position.
Role: Lead designer from concept, stock selection, final execution and production.
Above: Square format booklet cover and introduction page. Bottom-left to right: Select Inside spreads/title sections.
