Booth display warehouse production
Client
HMS - Program Integrity Division
HMS - Program Integrity Division
Conference
MESC Conference (Medicaid Enterprise Systems Community)
MESC Conference (Medicaid Enterprise Systems Community)
Custom Marketing Deliverables
Trades Show Booth Display Design
Raffle Prize Card
"it" Themed Crossword Puzzle Game Card
Trades Show Booth Display Design
Raffle Prize Card
"it" Themed Crossword Puzzle Game Card
Role
Lead Designer / Marketing Liason
Lead Designer / Marketing Liason
Software
Original Abstract Letter Logo: Adobe illustrator
Page Layout: Adobe InDesign
Geographic Intel: GIS/ESRI
Original Abstract Letter Logo: Adobe illustrator
Page Layout: Adobe InDesign
Geographic Intel: GIS/ESRI
Objective: Develop a compelling conference campaign to attract attendees to visit the HMS booth and explore thier exceptional services. The concept centers around the classic phrase "i's dotted, t's crossed," symbolizing their unwavering commitment to thorough research, accurate fund relocation, and program integrity. The simple color scheme of dark grey and red reinforces the message visually, with the red representing the action of dotted and crossed.
Key Messages: Emphasize HMS's dedication to program integrity through strategic buzzwords containing "it" integrated throughout the marketing materials. Highlight the interactive elements like the intriguing crossword puzzle and the clever use of the "t" crossbar as a perforated name card for an interactive raffle, encouraging attendee engagement and participation.
Creative Approach: Craft an enticing booth skin design with attention to detail, ensuring it aligns with the "i's dotted, t's crossed" concept and conveys professionalism and reliability. Create captivating marketing materials like brochures and flyers that convey our exceptional services and emphasize program integrity in a straightforward manner. Introduce the interactive crossword puzzle and raffle card, integrating them seamlessly into the campaign to entice attendees and foster meaningful connections.
Responsibilities: As the lead designer, oversee the entire design process, ensuring high-quality output and adherence to the campaign concept. Collaborate with the senior writer to strategically incorporate buzzwords throughout the materials. Manage pre and post-production quality control at booth display warehouses, coordinating with vendors for competitive pricing and timely shipment deliveries. Keep the sales team and marketing coordinators informed on progress and delivery schedules to ensure the campaign's successful execution.
Overall, the conference campaign will effectively communicate HMS's commitment to excellence and program integrity, encouraging attendees to engage with our booth, learn about our exceptional services, and participate in the interactive elements for a chance to win exciting prizes.
Booth Display Mockup for Print Production
Crossword Puzzle Raffle Card Design
Pre-Conference Interactive Raffle Card Design
Pre-Conference Interactive Raffle Card Design (close up of perforated crossbar / raffle name card)
